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A campaign that runs once isn’t a strategy. It’s a donation with a press release.
Social Impact, Brand Strategy & Purpose, Gaming & Culture Jenn Panattoni 5/11/26 Social Impact, Brand Strategy & Purpose, Gaming & Culture Jenn Panattoni 5/11/26

A campaign that runs once isn’t a strategy. It’s a donation with a press release.

The launch moment gets the budget. Year two gets a line item if the metrics were good, and nothing if they weren't. Here's why the campaigns that actually compound are the ones that come back.

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Gaming companies have the best fundraising infrastructure in the world. Most of them aren't using it.
Social Impact, Gaming & Culture, Brand Strategy & Purpose Jenn Panattoni 5/4/26 Social Impact, Gaming & Culture, Brand Strategy & Purpose Jenn Panattoni 5/4/26

Gaming companies have the best fundraising infrastructure in the world. Most of them aren't using it.

190.6 million Americans play video games weekly. U.S. charitable giving hit $592.5 billion in 2024. The gap between those two numbers is a framing problem, not a resource problem.

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