Jenn Panattoni
Founder of Aizle Impact
Jenn’s path in social impact runs from muddy boots in wildlife rehab centers to boardrooms shaping campaigns seen around the world. In the gaming industry, she became known for creating campaigns that challenged the status quo and proved that purpose-led campaigns can be transformative.
At Xbox, she redefined how one of the world’s biggest gaming brands engages with causes, building frameworks and partnerships that continue to shape how the industry approaches impact. Her work has contributed over $250 million in value for nonprofits worldwide, through direct funding, in-kind contributions, and creative campaigns that turned audience passion into support that advanced nonprofit missions. Along the way, she’s been interviewed twice by Forbes, recognized by Special Olympics as a Champion of Inclusion, and contributed to campaigns recognized by the Clios, Cannes Lions, Shorty Awards, PRNEWS, and ESPN’s Corporate Community Impact Awards.
Jenn also serves on the USO’s Global Advisory Council, helping guide the gaming strategy for one of the world’s most trusted nonprofits supporting service members and their families.
She founded Aizle Impact to bring it all together: her lifelong connection to nonprofits, the scale of her corporate experience, and her belief that business impact and social impact can strengthen each other.
What We Believe
Purpose should shape strategy, not sit on the sidelines. The best campaigns are grounded in clarity and authenticity, supporting nonprofits in ways that advance their mission. That same authenticity strengthens how people connect with brands, deepening engagement and building loyalty that lasts.
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FAQs
Why should a company partner with Aizle Impact?
We turn brand purpose into measurable results. Our social impact campaigns strengthen brand love, expand reach, and connect you with the communities you serve. With strategy, creative, and nonprofit expertise in one place, we deliver work that drives impact and long-term brand loyalty.
What type of campaigns does Aizle Impact specialize in?
We create social impact marketing campaigns that activate audiences, raise awareness, and align brands with vital causes. This includes fundraising activations, purpose-driven storytelling, nonprofit partnership launches, and platform-based initiatives. While our roots are in gaming, tech, and pop culture, we bring the same expertise that engages fanbases to any industry.
How do you work with internal teams, and what does the structure look like?
We integrate with in-house teams to sharpen strategy, expand capacity, or manage campaigns from start to finish. Whether it’s a single activation or an ongoing program, our process is built to deliver results without slowing you down.
What can we expect from a campaign, and do you handle the creative?
Every campaign starts with clear goals, from fundraising to partnership launches. We provide the full package of strategy, creative, and execution, or equip your team with the tools and framework to run it. Either way, you get a campaign designed to engage your audience and deliver results.
How do you measure the success of a social impact campaign?
We measure against both business and impact goals. Metrics include reach, engagement, impressions, sentiment, and purchases, alongside funds raised or community actions taken. Whether it’s a rapid-response launch or a multi-month initiative, results are always visible and measurable.
What’s the typical timeline for a campaign?
Timelines depend on goals and scope. We’ve launched urgent humanitarian campaigns in days and built complex co-branded initiatives over months. Bringing us in early helps set realistic schedules and ensures strong results.
Can you help us choose a nonprofit partner?
Yes. We’ve worked with nonprofits worldwide and can help you identify nonprofit partners that that share your values and fit your brand. We also handle outreach, alignment, and coordination so everything comes together smoothly.
What does “Aizle” mean, and why does it matter?
Aizle is a Scots word for spark or glowing ember. Change starts small, with a spark, an idea, a story, or a campaign that grows into stronger connections and lasting impact.