Why cause campaigns outlast the budget that funded them
Paid media buys attention. Cause campaigns build trust, credibility, and community that compounds over time. Here's the business case - with the data to back it up.
Diablo IV’s 30M maggot donation to Tiggywinkles Wildlife Hospital
You probably didn’t have “fundraising 30 million maggots” on your 2024 bingo card. Yeah, I didn’t either.
How zombies drove 169,000 blood donation signups
Yes, really. A zombie survival game drove a wildly successful blood donation campaign for the American Red Cross.