A campaign that runs once isn’t a strategy. It’s a donation with a press release.
The launch moment gets the budget. Year two gets a line item if the metrics were good, and nothing if they weren't. Here's why the campaigns that actually compound are the ones that come back.
Why cause campaigns outlast the budget that funded them
Paid media buys attention. Cause campaigns build trust, credibility, and community that compounds over time. Here's the business case - with the data to back it up.
Diablo IV’s 30M maggot donation to Tiggywinkles Wildlife Hospital
You probably didn’t have “fundraising 30 million maggots” on your 2024 bingo card. Yeah, I didn’t either.
How zombies drove 169,000 blood donation signups
Yes, really. A zombie survival game drove a wildly successful blood donation campaign for the American Red Cross.