The day I brought a miniature horse into the Xbox office
Every year during Microsoft's Give campaign, I organized a blanket-making event for shelter animals at the Nebraska Humane Society. The secret to getting people to show up? Pizza. And a miniature therapy horse named Streaker.
A campaign that runs once isn’t a strategy. It’s a donation with a press release.
The launch moment gets the budget. Year two gets a line item if the metrics were good, and nothing if they weren't. Here's why the campaigns that actually compound are the ones that come back.
A tournament that changed what inclusion could look like
A look inside the 2018 Special Olympics gaming tournament that reshaped what inclusion could look like and sparked a movement that still grows today.
Diablo IV’s 30M maggot donation to Tiggywinkles Wildlife Hospital
You probably didn’t have “fundraising 30 million maggots” on your 2024 bingo card. Yeah, I didn’t either.
How zombies drove 169,000 blood donation signups
Yes, really. A zombie survival game drove a wildly successful blood donation campaign for the American Red Cross.