Why I created Aizle Impact

I’d been thinking about starting Aizle Impact for a long time, and this summer I decided it was time to make it real. Today on July 16, 2025, I filed my business license and stepped fully into the work I know can create lasting change. It feels like the right moment to share where it began.

After a decade in the gaming industry, including founding the Xbox Social Impact team, I built campaigns that connected companies, global causes, and the communities that care about them. Now, through Aizle Impact, I’m bringing that same approach to more partners and more industries.

At its core, Aizle Impact is about one thing: community.
For brands, that means partnerships that move past box-checking and truly resonate. For nonprofits, it’s about reaching new audiences and turning awareness into action. For players and fans, it’s becoming part of something bigger than the product itself.

I’ve seen how gaming, content, and culture can be powerful bridges. They inspire, mobilize, and stay with people long after the moment has passed. That’s where strategy makes the difference.

I’ve always been the one who connects the dots. I look for the overlap between a studio and a cause, a character and a mission, a fanbase and a movement. When those connections land, they create loyalty, action, and momentum that lasts.

If you’re ready to explore how your brand or nonprofit can lead with purpose and still move the needle, this is the work I do. Let’s talk.

You don’t need a perfect plan. You just need to start.