Why I created Aizle Impact

Starting Aizle Impact wasn’t just a career decision. It was me going all in on work I know can make a bigger difference. I’m sharing this now because I officially filed for my business license on July 16, 2025, and it feels like the right moment to talk about where it began.

After a decade in the gaming industry, including founding the Xbox Social Impact team, I built campaigns that brought together companies, global causes, and the communities that love them. Now, through Aizle Impact, I’m taking that same approach to more partners and more industries.

At its core, Aizle Impact is about one thing: community.

For brands, that means moving past box-checking to create partnerships that resonate. For nonprofits, it means reaching new audiences and turning awareness into action. For players and fans, it means becoming part of something bigger than the product itself.

I’ve seen firsthand that gaming, content, and culture can be powerful bridges. They don’t just entertain. They can inspire, mobilize, and stick with people long after the moment has passed. That is where strategy makes the difference.

I’ve always been the one who connects the dots. The overlap between a studio and a cause, a character and a mission, a fanbase and a movement. When those connections land, they create loyalty, action, and momentum that lasts.

If you’re ready to explore how your brand or nonprofit can lead with purpose and still move the needle, this is the work I do. Let’s talk.

You don’t need a perfect plan. You just need to start.