DOOM: The Bark Ages. Raising Hell for a Good Cause
DOOM: The Bark Ages turned a legendary franchise into a force for good, rallying fans to support animal rescue. By tying DOOM’s lore and community passion to a real-world cause, the campaign proved that even the fiercest games can drive compassion and impact.
The power of connection with USO in the coldest place on Earth
It might not technically be the coldest place on earth, but it sure felt like it. A few years back, I flew with the USO to Thule Air Base in Greenland. Picture this: 750 miles north of the Arctic Circle, where the sun disappears for months. When I was there, the temperature hit -47 degrees. If you’ve seen The Empire Strikes Back, imagine Hoth but without the tauntauns. Now imagine living there.