A look inside the 2018 Special Olympics gaming tournament that reshaped what inclusion could look like and sparked a movement that still grows today.

Gaming communities move fast when purpose meets play. With the right timing, story, and clarity, players mobilize at scale and turn passion into real impact. This post breaks down how it works and why it matters.

DOOM: The Bark Ages turned a legendary franchise into a force for good, rallying fans to support animal rescue. By tying DOOM’s lore and community passion to a real-world cause, the campaign proved that even the fiercest games can drive compassion and impact.

You probably didn’t have “fundraising 30 million maggots” on your 2024 bingo card. Yeah, I didn’t either.