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Diablo IV’s 30M maggot donation to Tiggywinkles Wildlife Hospital
Campaign Case Studies, Gaming Industry Impact, Cause Marketing Jenn Panattoni 7/29/25 Campaign Case Studies, Gaming Industry Impact, Cause Marketing Jenn Panattoni 7/29/25

Diablo IV’s 30M maggot donation to Tiggywinkles Wildlife Hospital

You probably didn’t have “fundraising 30 million maggots” on your 2024 bingo card. I didn’t either.

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How zombies drove 169,000 blood donation signups
Social Impact, Gaming & Culture, Campaign Case Studies Jenn Panattoni 7/22/25 Social Impact, Gaming & Culture, Campaign Case Studies Jenn Panattoni 7/22/25

How zombies drove 169,000 blood donation signups

Yes, really. A zombie survival game drove a wildly successful blood donation campaign for the American Red Cross.

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